Erika Dalya Massaquoi

The OULA Company is a fashion brand that celebrates joy, heritage, and sustainability through bold design and intentional craftsmanship. Helmed by Erika Dalya Massaquoi—an accomplished cultural strategist, curator, and brand leader—OULA is best known for its signature tunics, caftans, and dresses—modern silhouettes crafted from globally sourced textiles that are ethically produced in the United States.

Each garment tells a story, empowering wearers to move through the world with confidence, creativity, and purpose. Drawing on her extensive background in the visual arts, media, and fashion industries—including leadership roles at the Museum of the Moving Image, the Whitney Museum, Oxygen Media, and the Fashion Institute of Technology—Erika brings a uniquely sophisticated, culturally resonant perspective to the brand.

Under her leadership as founder and CEO, OULA has been recognized for its vibrant prints, impeccable craftsmanship, and distinctive point of view, with features in The New York Times, Town & Country, InStyle, Harper’s Bazaar, and more. Strategic partnerships with industry leaders such as Nordstrom, Shopbop, and Liberty London have expanded OULA’s reach across the U.S. and internationally.

With a resort-meets-bohemian aesthetic and a commitment to circular fashion and small-batch production, The OULA Company is made for those who dress with intention and lead with style.